Mastering the Production and to be in Retail Distribution Coffee Business
Andre the trainer and also owner of Walker Group will personally be your trainer and mentor for your new home coffee business. The module for home coffee roasting handles the back end support of coffee business, mastering the production and distribution of the essential beans either direct to consumers or to coffee brewers such as cafe and home barista for example.
Andre has been in coffee industry for the last 9 years and he is a trained roaster, barista, and also coffee connoisseur. Andre is a brand ambassador and also business partner of Delonghi Singapore. What you will learn in this course, will be the detailed skills of roasting and also on how to run the coffee roasting business from home developing your own trade secret blends and branding.
To note that if you are into this business that an investment to a coffee roaster is needed to allow you to be able to produce from home. And to attend this course, learner must complete first the F&B Entrepreueneuship Home Entrepretreneurship, which more info can be found in the following link Home Business Course (F&B) – Walker Enterprise Pte Ltd. In the foundational F&B Entrepreneurship Home Business, learners would have already develop and plan their business concept and also had some exposures as well as training into coffee from farm to cup or from coffee roasting to coffee brewing. The fundamentals understanding and also preliminary planning are required to be able to part take in this course as not to slow down or weight down the learning journey of other learners in class.
The syllabus that you will be learning in Home Coffee Roasting will be as follows:
Module 1: Mastery of Coffee Cupping and Sensory
Any good coffee roaster will be able to master and differentiate the taste of different coffee beans based on the variety, location, roasting method, and so on. In this module, we will be focused on becoming familiar and expert in tasting coffee. Arabica varieties range themselves have very different characteristics, taste profile, and also different qualities depending on climate, soil, seed, methodology of farming, and so on. In order to master roastery and blending techniques, a roaster must be able to do coffee cupping proficiently. In this session, you will be trained to tell the difference between different blinds and how to pick up different tasting notes.
Day 1 (AM): 4 Hours
Module 2: Coffee Roasting Business and Coffee Operations
In this context, learners will understand on the business angle insights from designing and operating home coffee roasting facilities including on how to market, manage, and also grow the coffee roasting business tailored to the concept of the home roasting that is decided to each learner. In this module, we will look at the coffee roasting equipment and coffee accessories, understanding the tools used in running coffee roasting business and also on how to choose good quality but accessible at the same time. How to plan working layout, products, costing, inventories, and so on. Then comes the business side which is how to market, secure orders, control fulfillments as well as deliveries, and then the growth plan of the business. This session will focus the entirity of the business of running home coffee roastery and possibly retail distributions.
Day 1 (PM): 4 hours
Module 3: Coffee Roasting Skills Development
In this section, it will be about practicing the coffee roasting techniques again and again until perfection is reached. In this session, our goal is to brush up the learner skill to be able to roast coffee properly, but also to be able to handle the operating requirements of the business such as the speed of preparations, opening as well as closing the workplace, and also on making necessary blending, labeling, and packaging. The knowledge also comes about on how to formulate recipe, plan roasting cycles, identify 1st crack and 2nd crack, mixing, and also on how to package the coffee beans properly.
Day 2 (AM/PM): 8 Hours
Module 4: Setting up the Home Roaster Business Essentials
In the previous modules, learners learnt on the fundamentals of coffee to be well-informed, and then on the business operations as well as planning, then the skills development, and in this module, is all about action and implementation. The checklist in which we will cover in this module includes:
a) Logo, business name, branding, and final concept of the business (USP and UVP definition)
b) Budgeting of the business from business setup and operations (Planning and Forecast)
c) Channels of business (setting up the online channel of the business to market and fulfill orders)
d) Development of business channels (marketplaces, social media, and order management platforms)
e) List of SOPs and operative support for the fulfillments
f) Marketing checklist and action plan (programs to bring leads to the businesses)
For more info you can email us at ask@walkerenteprise.com.sg or WhatsApp us at +65 8443 9914